My personal support is readily available for organizations in creating a digital strategy, a customer journey map and also designing and implementing the different touch points. Alternatively, you can use my expertise for the process of selecting an agency and CMS or other related software for your project. Please contact me to discuss how I can help to get your business moving forward.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
By placing your customer at the centre, you make it easier to reach a decision over what tools and media you need in order to reach, convince and convert your potential customers. With the correct information we can help you make the right decisions!
- What do we want to achieve?
- Who is our target group?
- What do we know about them?
- How can we help them online?
- What drives them?
- Where can we reach them?
- What info do they need to make the right decisions?
To answer these questions we need data, perhaps additional research and common sense based on two decades of experience and gained knowledge. Once the digital strategy becomes clear, we are able to begin with designing the customer journey and filling in the touch points. For future optimisations, we need to establish measurement metrics for each touch point.
This is, in short, the core of my work.