OPTIMIZING YOUR DIGITAL LANDSCAPE.
Optimizing Customer Experience today is key! Placing the customer at the centre of your business enables you to design an optimal digital presence.
My personal support is readily available for organizations in creating a digital strategy, a customer journey map and also designing and implementing the different touch points. Alternatively, you can use my expertise for the process of selecting an agency and CMS or other related software for your project. Please contact me to discuss how I can help to get your business moving forward.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
By placing your customer at the centre, you make it easier to reach a decision over what tools and media you need in order to reach, convince and convert your potential customers. With the correct information we can help you make the right decisions!
- What do we want to achieve?
- Who is our target group?
- What do we know about them?
- How can we help them online?
- What drives them?
- Where can we reach them?
- What info do they need to make the right decisions?
To answer these questions we need data, perhaps additional research and common sense based on two decades of experience and gained knowledge. Once the digital strategy becomes clear, we are able to begin with designing the customer journey and filling in the touch points. For future optimisations, we need to establish measurement metrics for each touch point.
This is, in short, the core of my work.
REACH. CONVINCE. CONVERT.
The knowledge and experience I have gained in the last 20 years has resulted in the management and execution of diverse projects for organizations that are serious about improving the customer journey. The most essential services I can provide are listed below. Please Contact me if you think my skills and expertise can fulfill your needs.
01. DIGITAL STRATEGY & TRANSFORMATION.
What are your organizational goals and how do they translate into goals you want to reach online? How can we reach, convince and convert the target groups you are focusing on in order to achieve the goals that have been set? The answers to these questions will be a blueprint to serve as a guideline for project implementation and development.
02. PRODUCT OWNERSHIP CLIENT SIDE.
Do you need an agency and/or software for your digital projects, but are concerned about making the right financial decisions? Give me a call to see how I can help. My 20 years of experience working in agencies can not only simplify the relationship and set the right expectations between your organization and the agency or the software supplier, it can also save you a lot of time, frustration and unnecessary expense!
03. ONLINE & INBOUND MARKETING.
Are you ready to give your organization a digital boost with online marketing? I’m here to help you with designing the optimal customer journey and how to implement the different touch-points to get the most out of your digital budget. Don’t hesitate to challenge me! I’m Google Certified and Hubspot Inbound Marketing Certified.
04. MOBILE MARKETING.
Mobile is already larger than desktop for a considerable number of businesses! This is no longer unusual due to the rapid improvement of the mobile internet – not only the quality of the devices, but also the utilisation of websites and apps. It’s an opportunity not to be missed to make your mobile media as strong as any other. I am a co-owner of Notificare, mobile marketing automation software. Automate how you reach your audience, gain insights and create loyalty with our interactive and contextual notifications for iOS, Android and websites.
05. WEBSITE / CONVERSION OPTIMIZATION.
All elements need to support and strengthen each other to improve the conversion rates of your website and enhance the visitor experience. Where do visitors step out of the process and why? With this knowledge we can convert the negative performing touch points into positive interactions and improve your conversion rates. Satisfy your curiosity by giving me a call or filling out the form below.
My achievements in the last two decades are a direct result of what is now a very broad skill set and network. I can also outsource whenever necessary to further enhance my services to you. Either call or send a message to see how I can provide support.
MAKE A DIFFERENCE.
What do some of my customers say about working with me?
“Roel helped Sociëteit De Witte with the analysis and improvements of some internal processes, which gave us great new insights we can use for future developments.”
TONY VAN DER TOGT
“Roel works for IVA Driebergen since our first steps online in 1999 and has proven to be a reliable source for a lot of our online projects for almost two decades.”